Skip to the page

Plainly Put

One sentence about building things, taken apart

HomeFounders and teams

What a good partner multiplies, and what a bad one divides

The figure is an exaggeration, but the direction is right. The gain comes from covering different ground, and it reverses quickly when partners pull apart.

You can do not just twice as much but 200 times as much when you have a good partner.

Arianna Huffington

Nobody measured the two hundred. Arianna Huffington’s figure is a way of saying that a good partnership does not add one person’s output to another’s. It changes what is possible at all.

The Huffington Post, launched in 2005, is a fair illustration. Huffington brought a public profile, a wide circle of writers and politicians willing to blog for free, and a talent for attention. Ken Lerer, a former communications executive at AOL Time Warner, brought business and media operating experience. Neither set of skills would have built the site alone. Together they produced something that neither founder could have reached by working twice as hard.

That is where the multiplier comes from. Two partners with the same strengths mostly split the same work. Two partners whose strengths differ open doors for each other: one person’s contacts become the other’s distribution, one person’s operating discipline lets the other’s ideas ship. A good partner also changes the quality of decisions, because an idea has to survive a smart, invested critic before it reaches the market.

The same arithmetic runs in reverse. Disputes between founders are among the most common reasons young companies stall or break apart. A partner who disagrees about the company’s direction, its pace, or how much risk to take does not halve the output; they can stop it, because every decision becomes a negotiation. Equity split early and evenly between people who later diverge is one of the hardest problems a start-up can have.

The word doing the work in the line is “good.” Before taking on a partner, it pays to find out how the two of you handle disagreement, money and a bad month, ideally by working together on something small first. Complementary skills are easy to see on paper. Compatible judgment shows up only under pressure.